How to maximize your real estate business with digital marketing



The internet has taken over as the most popular means of disseminating information of any kind. Without a sweat you can reach millions of people using the internet.

There is, however, more to the internet and it is digital marketing. Understanding and effectively deploying digital marketing can make a significant difference in maximizing profit in any business.

What is this digital marketing? Digital marketing is the universal term used for the marketing of products or services using digital technologies, not limited to only the Internet, but also including mobile phones, display advertising, and any other digital medium.

Like in any other business, digital marketing can also have great impact on real estate business.

With the surge of digital marketing it becomes vital that we consider how to maximize your real estate business with digital marketing.

Marketing real-estate on internet in Nigeria has become so easy that all you need is to understand the internet tools and channels of marketing your real-estate online.

The below tools help real estate agents maximize their real estate business with digital marketing.


Online Display Advert

There are thousands of Nigerian online platforms that allow businesses to pay and display internet banners.

These display adverts comes in the form of internet banners in their different sizes and display text adverts.

This provides a good way to market and advertise your real estate business to many Nigerians on the internet.


Sponsor Ads

Sponsor ad is another way internet advert networks display adverts on different websites.

For real estates in Nigeria that will mean displaying your real estate advert to various channels that target Nigerians online.

With popular sponsor adverts using display ads networks businesses can get to spread their advert to thousands of partner websites.

Example of advert networks are Google, Microsoft adCenter, etc.


Online Presentation

Another digital marketing tool accessible to real estate businesses is the use of online presentation.

Like the name shows online presentation allows you to showcase your property in visual manner to Nigerians online using presentation/file sharing websites such as, slideboom and

This tool is quite effective as more people are attracted to visual contents than text.

This would enable buyers have a pictorial look at a company’s inventories.



Effective use of bloggers can be one way to market your real estate online.

This will involve bringing bloggers to write about your properties and publish them in their various websites/blogs.

By this bloggers get to market your real estate business to their website visitors and internet users.

The write-ups could be in form of review article or sale’s article. Either way bloggers are influencers or opinion leaders that a lot of buyers already trust, especially their loyal readers. The blogs readers view it as an endorsement.


Spokesperson Video

With the viral effect of videos real estate businesses can take advantage of the use of spokesperson videos in their digital marketing efforts.

Employing spokesperson’s video with outspoken personnel advertising your properties can have real impact with prospective buyers.

Many prospective real estate buyers will fancy listening and watching the video.

This video creation can be distributed online to video sharing websites such as YouTube, Vimeo etc.


Online article

Having articles about your real estate can give you advantage over your competitors.

Keeping them on your website can show that you have expertise in the real estate business.

Depend on how you write your article will determine how and where you will distribute and post them online for Nigerians potential real estate customers.

There are also many Nigerian forums enable you to share your articles on their site such as Nairaland.

Having articles can enable you to employ digital marketing techniques such as search engine marketing (SEM), search engine optimization (SEO), content marketing, influencer marketing, campaign marketing, content automation, data-driven marketing that can dramatically change the success you have with your online real estate business.


Apart from the above mentioned internet tools digital forums like Facebook, Twitter, Whatsapp, Instagram provide platforms to spread your real estate message to millions of users.

With all these tools real estate businesses can maximize profit on their real estate businesses with digital marketing.


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